Italian luxury menswear and lifestyle brand Stefano Ricci unveiled its Spring-Summer 2025 collection at the Explorers Club in Manhattan two weeks ago during an intimate event attended by CEO Niccolo Ricci, Creative Director Filippo Ricci and renowned photographer Steve McCurry, who shot the new campaign in Cambodia.
According to Laura Schreffler of HauteLiving.com, the new collection is the fifth in the brand's R EXPLORER series, inspired by the recent 'Mission Cambodia' expedition. This initiative traverses Cambodia's enchanting landscapes and explores its rich cultural heritage, both of which have subtly influenced the designs of the new collection.
"Capturing the spirit of exploration, the collection features colours ranging from natural earth tones and forest greens to Angkor temple-inspired greys and the blues of the Mekong River's reflections. The Explorer looks are made from natural fibres such as cotton and cotton-linen blends, while the more technical garments are designed to withstand the most extreme weather conditions," she says.
The SR EXPLORER project embodies Stefano Ricci's ongoing commitment to supporting local institutions that protect cultural heritage and promote sustainability, in this case through a partnership with Wild Earth Allies, which aims to preserve and enrich global environmental and cultural treasures.
Wild Earth Allies' mission is to protect vital areas of the natural world for the benefit of wildlife, habitats and people by inspiring collaborative action. In Cambodia, they are working to ensure that Asian elephants remain in Cambodia's globally important forests. Working with community and government partners, they conserve millions of hectares of key habitat in ways that integrate cultural values and improve local livelihoods.
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