Initiative & CSR: Cambodia launches non-alcoholic « Heineken® 0.0 »

Heineken® 0.0, the world's leading non-alcoholic beer, is coming to Cambodia in line with HEINEKEN Cambodia's commitment to promote responsible consumption and offer consumers choice.

Cambodia launches non-alcoholic « Heineken® 0.0 »

Anti-drink-driving message

Heineken® 0.0 will be the first zero alcohol beer in HEINEKEN Cambodia's portfolio. The launch of this innovation coincides with the company's 30th anniversary in Cambodia, a milestone that highlights the company's ongoing commitment to its 'Brew a Better Cambodia' ambition.

Local journalists were invited to a special visit to HEINEKEN Cambodia's brewery for a sneak preview, which included a company strategy briefing, brewery tour, brand presentation and exclusive tasting, ahead of the official launch of Heineken® 0.0 in Cambodia.

Anne De Graaf, Corporate Affairs Director of HEINEKEN Cambodia, said: "As a responsible and progressive brewer, we are committed to both innovating and brewing quality beers, as well as promoting responsible consumption. We are proud to introduce Heineken® 0.0 to Cambodia, offering a choice and supporting a culture of moderate consumption or sometimes no alcohol at all”.

"At HEINEKEN, we believe that drinking in moderation is the best way to experience the joy of true togetherness. When You Drive, Never Drink' is our long-standing flagship campaign promoting an anti-drink-driving message. Annually, we invest more than 10% of Heineken® media spend in promoting responsible consumption. In Cambodia, we also led an industry coalition to launch a self-regulatory code on responsible marketing and communication," she added.

Heineken® 0.0

Heineken® 0.0 is a refreshing non-alcoholic lager, brewed with a unique recipe for a distinctive, balanced taste that now allows consumers to enjoy a Heineken® beer at any time of the day. HEINEKEN challenged its master brewers to use all their expertise to brew the best non-alcoholic beer possible. The result is a 0.0 beer brewed by beer lovers for beer lovers.

Heineken® 0.0 is double brewed using the natural ingredients of water, barley malt, hop extract and Heineken® A-Yeast, while the alcohol is gently removed by vacuum distillation and blended with natural flavours to create a perfectly balanced taste with refreshing fruity notes and a smooth malty body

The Kingdom of Cambodia will be the 115th market where Heineken 0.0 is available since its launch in 2017. HEINEKEN® is the global leader in the non-alcoholic beverage category, with more than 245 zero alcohol options in its portfolio across 115 countries.

Consumers in Cambodia can look forward to enjoying Heineken® 0.0 from 22 July. The product will be available at leading retail outlets such as Makro, Aeon and 7-eleven, ensuring easy access for those looking for a refreshing non-alcoholic brew.

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About HEINEKEN Cambodia

HEINEKEN Cambodia is one of the Kingdom's leading brewers, established in the country in 1994. Driven by its mission to brew the joy of true togetherness to inspire a better world, the company creates great experiences for consumers and customers with a portfolio of quality local and international brands, including Heineken®, Tiger, ABC, Anchor and Gold Crown. With a national presence and a state-of-the-art brewery in Phnom Penh, the company employs approximately 700 people and supports 120,000* indirect jobs throughout its value chain. Committed to the sustainable development of Cambodia, HEINEKEN Cambodia aims to 'Brew a Better Cambodia' with a focus on the environment, social sustainability and responsible consumption towards a net-zero, fairer world. HEINEKEN Cambodia is part of the HEINEKEN Company, the world's most international brewer.