Cambodia : Promoting local products and SMEs with AEON

A two-week fair has commenced in the capital with the objective of promoting local products and local SMEs. The fair, which is hosted by the Khmer Enterprise (KE) and AEON, is in line with the Royal Government of Cambodia's policy of promoting local products both locally and internationally.

The 'Local Products Fair' (2-15 December) has attracted significant footfall across three AEON malls in Phnom Penh, Sen Sok City, and Mean Chey, with the objective of supporting local products and national economic growth.

The two-week fair has the objective of promoting local products, improving the standard of living for local farmers and opening new international markets for local products, according to the press release from Khmer Enterprise.

This is the eighth collaboration between Khmer Enterprise and AEON since 2021, with the objective of promoting local products and local Small and Medium-Sized Enterprises (SMEs). This initiative aligns with the Royal Government of Cambodia's policy of promoting local products in the domestic market.

Chhieng Vanmunin, Delegate of the Royal Government and CEO of Khmer Enterprise, stated that the company is pleased to observe a notable surge in consumer patronage of local products.

"Our partnership with AEON reinforces our commitment to fostering an enabling environment for sales growth and SME empowerment," he said, adding, "The Local Product Fair aligns closely with our mission to promote local products and businesses in supermarkets and beyond."

AEON Managing Director Sin Pysey also stated that the fair has received considerable support from customers at home and abroad. AEON is dedicated to assisting local farmers, promoting local products, and guaranteeing food safety, quality, and fair pricing.