Cambodia: First campaign to promote responsible alcohol consumption in the Asia-Pacific region

Last week, the Asia Pacific International Spirits and Wines Alliance (APISWA) and partner associations launched the inaugural Moderation Week campaign across the Asia-Pacific region (APAC). It's the First campaign to promote responsible alcohol consumption in the Asia-Pacific region.

More than 18 representatives of trade associations representing spirits, wine and beer producers took part, demonstrating their commitment to promoting responsible drinking in the region

The campaign includes a series of educational initiatives to combat harmful drinking. It also aims at promoting responsible drinking in the Asia-Pacific region, including a new website on responsible drinking in the Asia-Pacific region.Although significant progress has been made in reducing harmful alcohol consumption, challenges remain in the region, particularly in relation to binge drinking. To address these, APISWA's Moderation Week calls for targeted initiatives and better consumer education.

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